Michael Broidy

The late Steve Jobs demonstrated how to create a podcast using Apple’s audio editing software during a developers conference in 2006. Today, Apple hosts nearly 2.7 million podcasts devoted to everything from AI to zoology. There’s obviously a lot of noise in every industry, including supply chain, and not all supply chain podcasts are the same. Your time is valuable. You should get your supply chain industry insights from proven leaders, not self-proclaimed freight and logistics experts pontificating from their basements. The Power of Supply Chain Podcasts: Standing Out in a Crowded Industry Broadcast journalist Walter Cronkite was known as the most trusted man in America. You’ve got to wonder what he would have thought about the proliferation of social media influencers disseminating “news” on TikTok videos filmed with cellphones and flattering glow lights. Like other smart people with limited time, Cronkite probably would have skipped the fluff and gone for the substance — truly informative programming presented by industry thought leaders. The American people trusted that what newsman Cronkite said was accurate. Listeners of supply chain podcasts deserve the same — accurate, straightforward information delivered by a person who really knows what he or she is talking about. Why…

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…