Natalie Rekow

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Special Guest Blog Post written by Mark Holmes with InterSystems   A data gateway provides unified access to supply chain data from various sources, including enterprise systems, supply chain applications, data feeds, data warehouses, data lakes, data marts, and business entities. It helps companies meet their supply chain challenges head on and be ready for supply chain disruptions. Quick and easy access to live and historical data is critical for supply chain managers and practitioners, data analysts, stewards, engineers, and supply chain professionals in any industry. Here are just a few examples of industries that can benefit from a supply chain data gateway:   Fast Moving Consumer Goods and Consumer Packaged Goods In FMCG and CPG, the ability to make rapid, data-driven decisions is crucial for staying competitive in a fast-paced market. Companies can optimize their supply chain operations by using a data gateway that provides a unified and harmonized view of data. For instance, a logistics manager can monitor real-time data on inventory levels, customer orders, and transportation schedules to make better informed decisions and reduce lead times and costs while improving customer satisfaction. Healthcare In healthcare, a data gateway can improve visibility and inventory optimization by providing a…