Natalie Rekow

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…

ATLANTA, GA — January 6, 2026 — Supply Chain Now, the award-winning global digital media platform recognized as the #1 Voice of Supply Chain, today announced the promotion of Mary Kate Love to President, effective January 1, 2026, alongside the continued engagement of a distinguished Advisory Board composed of proven leaders across supply chain, technology, strategy, and media. Together, these leadership updates signal Supply Chain Now’s next chapter of growth as the company prepares for significant expansion in 2026: scaling programming, partnerships, and demand-generation capabilities while staying rooted in authentic, practitioner-led content serving a global audience of more than 1 million listeners. In her new role, Love will lead Supply Chain Now’s strategic growth across programming, partnerships, operations, and long-term platform strategy, further strengthening its mission to inform, connect, and elevate the global supply chain industry. “Mary Kate is a trusted, decisive leader with a rare combination of delivering both strategic vision and operational excellence,” said Scott W. Luton, Founder and CEO of Supply Chain Now. “In 2025, she played a pivotal role in accelerating our revenue growth, expanding our audience to more than one million supply chain professionals, and sharpening our focus on delivering measurable value for both practitioners…