Nate Endicott

Warehousing historically hasn’t been a particularly exciting topic. But times have changed. Thanks to technological innovations, warehouse automation has made the receiving, housing, and distributing of goods truly fascinating stuff. At Supply Chain Now, we spotlight companies doing exciting things throughout the industry. In modern warehousing, the innovations garnering attention include systems integrations involving robotics, automation, and artificial intelligence (AI); the use of optical character recognition (OCR) technology in yard management; an “elegant” automated storage and retrieval system (AS/RS); and a solution called Chuck. Warehousing at a Crossroads: Innovation for Efficiency “The warehousing industry is experiencing a technological revolution, with advancements in automation, robotics, IoT, AI, and data analytics transforming operations and driving efficiency. These innovations are not just enhancing operational capabilities but are also paving the way for smarter, more connected, and efficient warehouse environments,” an October report by Taiwan-based logistics property developer ALP said. ALP said AS/RSs, automated guided vehicles (AGVs), and robotics “are at the forefront of the smart warehousing revolution. These systems enhance efficiency, reduce labor costs, and improve accuracy.” AI and Robotics: A New Frontier for Modern Warehousing A Forbes Council post in November said that “one of the most visible impacts of AI and…

At Manifest 2026, Scott Luton spent time with his friend, Jorge Morales, Global Chief Operating Officer of the International Supply Chain Education Alliance (ISCEA), for a conversation that centered not on hype, but on growth. ISCEA is a global certification body serving supply chain professionals around the world. But as Morales put it, “We’re in the knowledge business; but most of all, we’re in the personal growth business.” Through certifications, membership programs, advisory boards, and global events, ISCEA empowers professionals to stay current, expand their networks, and advance their careers. In a volatile era, that mission has never been more relevant.   Beyond the AI Hype Cycle When asked about dominant themes from 2025 to 2026, Morales pointed to a shift in how the industry views technology. “Last year we were still in the bubble of the hype of AI,” he said. Many professionals feared being replaced or assumed AI would solve everything overnight. That perspective has matured. “Technology by itself is not what determines your level of success,” Morales explained. “Understanding the basics, knowing how things work; THAT is key.” AI and data tools remain critical across procurement, logistics, manufacturing, planning and more. But success depends on how organizations…