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strategy
November 18, 2025
From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos
Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
travel
August 14, 2025
5 Questions I Would Like to be Asked About the Logistics Behind Traveling
Special Guest Blog Post written by Sofia Rivas Herrera One of my greatest joys is travelling around the world; learning about other cultures, ways of living and traditions. I often say that “everything is supply chain”, and this topic is no exception. When we plan a trip, we first start by defining origin and destination followed by when we want to travel and how. Then we evaluate how much we want/can spend and identify our non-negotiables, which start reducing the horizon of combinations and options we have. Does this sound familiar? In my mind this is very similar to processes within planning, procurement, network optimization and supply chain strategy. Here are 5 questions travel-related that I loved to be asked to help prove my point of this connection with supply chain: What is the best way to plan a trip? Planning a trip is no different than planning a new distribution model or redesigning your network. This process can look a bit like this: Define your route; origin and destination Identify your constraints: budget, time available, level of convenience and comfort, Run your optimization scenarios From there, you identify available lanes, available modes of transport, and available…