Oisin Cooke

Listen up to the latest episodes, interviews, conversations, and livestreams from Supply Chain Now this week!   On Monday, Scott Luton and guest host Will Haraway welcomed JP Wiggins with 3Gtms for a conversation on transportation management and even a little baseball!   On Tuesday, Host Karin Bursa welcomed supply chain genius Criag Ablin to TEK TOK to discuss the 6 levers that drive digital and physical success.     On Wednesday, we kicked off our Reverse Logistics series in partnership with the Reverse Logistics Association featuring Chuck Johnson, COO of goTRG. Tune in for a great conversation about peak returns season, with passionate opinions from Chuck, our hosts Scott, Greg, and Tony Sciarrotta, and our audience!   On Thursday, Scott Luton, Greg White, and Enrique Alvarez sat down to discuss all the top news and biggest stories in supply chain this week on The Supply Chain Buzz.   On Friday, Scott Luton dived into the top news in business, including industry developments in the tech and talent sector, aviation, the beverage industry, and more!   And we wrapped up with a bonus livestream this Saturday to discuss Supply Chain leadership across Africa. Which was your favorite episode? Make sure…

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…