Paul Günther

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Scope 3 emissions reportedly account for more than 70% of businesses’ carbon footprints. That huge percentage gives an indication of just how critical supply chain sustainability efforts are to the planet. Thankfully, a growing number of eco-friendly innovations are helping reshape global supply chains. Supply Chain Sustainability: An Industry Imperative in a Changing World It is becoming increasingly important for companies to accurately calculate their supply chain emissions and create an information-sharing ecosystem, according to Matthew Gardner, co-founder and managing partner of Sustainserv, a consulting firm that helps businesses implement sustainability strategies. Gardner said accounting for supply chain-related greenhouse gas emissions includes such challenges as: Data gathering of “materials, manufacturing processes, activities of second- and third-tier suppliers, and overall data governance and quality.” Calculation methodology that “reflects the realities of raw material sourcing, product manufacturing, transportation and distribution, and other life-cycle impacts that may affect reported greenhouse gas totals.” Supplier relationships, which can be strained as a result of emissions assessments. Businesses also need to keep in mind their relationships with consumers. PDI Technologies said 80% of U.S. consumers it surveyed were willing to pay more for sustainable products. “Between these statistics and the regulatory conversations that are happening in…