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demand sensing
March 3, 2026
Key Demand Sensing and Forecasting Use Cases Across Industries
Special Guest Blog Post written by Chris Cunnane with InterSystems In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care. Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…
May 17, 2021
This Week In Supply Chain Now: May 10th – 14th
Get ready to increase your supply chain IQ! We’re looking back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! In this episode of Digital Transformers,hosts Kevin L. Jackson and Scott Luton learn about the power of the IBM cloud ecosystem from Brian Fallon, Vice President of Global Sales for the IBM Partner Ecosystem. On This Week in Business History, Kelly Barner dives into the rise of Warren Buffet, the completion of the transcontinental railroad, some interesting business birthdays, & the invention of the tubeless tire. On Tuesday, we released 2 new episodes! On this episode of Supply Chain Now, Gugulethu Hughes, Founder of Clinch, joins our hosts Scott and Greg to share the number one challenge for the startup economy in Africa, why corporate social responsibility programs are falling short in eliminating child labor, & more. On TECHquila Sunrise, host Greg White welcomed stealthy startup co-founder and Venture Partner at Kubera Venture Capital, Sena Zorlu, to look into the minds of investors, revealing what makes them tick and how founders can communicate clearly with them. On Wednesday, we released an episode in our Reverse Logistics Series in collaboration…