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April 21, 2020
Nothing Can Mask the Need for Protection for Health Care Workers
During the Revolutionary War it was common for fledging Americans to melt lead and pewter household implements and recast the liquid into ammunition. It was a simple call: You didn’t send soldiers into battle unarmed. Today’s musket balls are the masks and other personal protective equipment (PPE) that shield our incredibly courageous health care workers on the frontline of COVID-19. This PPE is in short supply both nationally and worldwide. America remains committed to putting the right tools into the hands of those who are doing so much to protect us. And the 100 Million Mask Challenge is a big step in that direction. Originally launched by Providence, in Washington State, the 100 Million Mask Challenge now calls on manufacturers, the business community and individuals nationwide to coordinate their efforts to rapidly produce PPE on the large scale needed by our nation’s caregivers. Since scaling this initiative nationwide, tens of thousands of visitors have checked out AHA’s expanded website, many of which have been manufacturers downloading the specs to make masks, face shields and gowns, or hospitals seeking the latest guidance on hand sanitizers and best practices from around the field for PPE decontamination. As AHA continues to grow the…
Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…