Polly Mitchell-Guthrie

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Supply Chain Now Founder and CEO Scott Luton announced that its “Veteran Voices” podcast will re-launch this year in partnership with two non-profit organizations: The Guam Human Rights Initiative and the Military Women’s Collective. “We’re proud to promote the efforts of these two organizations, as we are all highly aligned in our dedicated mission to serve our veteran community. Both organizations are veteran-led, start-up nonprofits that are doing big things out in the market. They are the perfect partners for ‘Veteran Voices,’” said Luton. As noted on its website, the Guam Human Rights Initiative “is a collaborative research nonprofit seeking to advance human rights on Guam and throughout the Pacific through meaningful and impactful research efforts.” Since its founding in 2021, the Military Women’s Collective is determined “to make an impact in the military nonprofit space by focusing on our women veteran population.” Its mission focuses on empowering homeless and food-insecure women veterans as well as providing coaching, mentorship and support for women veterans who are transitioning out of the military. Mary Kate Soliva, host of “Veteran Voices,” said that she has a special place in her heart for both organizations and the good works they do. She is excited…