Prem Zalzman

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. We started our week off by publishing a Digital Transformers episode hosted by Kevin L. Jackson. This week he welcomes special guest Trina Limpert with RizeNext. On This Week in Business History, Scott shares a special story that is near and dear to his heart. This episode highlights Scott’s grandfather Dick Rutland. Scott highlights his grandfather’s experiences with Winn-Dixie and Kimberly Clark. On Tuesday, we released an episode of TEKTOK with hosts Scott Luton and Karin Bursa. These two had the amazing opportunity to interview Matthew Harding SVP of Data Science & Engineering, and Ben Cubitt, SVP of Consulting and Network Services at Transplace. For this episode of Supply Chain Now Scott and Greg had the opportunity to interview two important UPS figures: Daniel Gagnon, Vice President of Global UPS Healthcare Marketing and Strategy, and Tim Fosnough, Senior Director of UPS Global Freight Forwarding. During this conversation, UPS responses to the COVID-19 pandemic were discussed. On Thursday, we also released another episode of the Supply Chain Buzz featuring Aaron Meredith from Verusen. Scott, Greg, and Aaron covered all the…