Rear Admiral Danelle Barrett, United States Navy, Retired

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Warehousing historically hasn’t been a particularly exciting topic. But times have changed. Thanks to technological innovations, warehouse automation has made the receiving, housing, and distributing of goods truly fascinating stuff. At Supply Chain Now, we spotlight companies doing exciting things throughout the industry. In modern warehousing, the innovations garnering attention include systems integrations involving robotics, automation, and artificial intelligence (AI); the use of optical character recognition (OCR) technology in yard management; an “elegant” automated storage and retrieval system (AS/RS); and a solution called Chuck. Warehousing at a Crossroads: Innovation for Efficiency “The warehousing industry is experiencing a technological revolution, with advancements in automation, robotics, IoT, AI, and data analytics transforming operations and driving efficiency. These innovations are not just enhancing operational capabilities but are also paving the way for smarter, more connected, and efficient warehouse environments,” an October report by Taiwan-based logistics property developer ALP said. ALP said AS/RSs, automated guided vehicles (AGVs), and robotics “are at the forefront of the smart warehousing revolution. These systems enhance efficiency, reduce labor costs, and improve accuracy.” AI and Robotics: A New Frontier for Modern Warehousing A Forbes Council post in November said that “one of the most visible impacts of AI and…