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global supply chain
February 3, 2026

The Value of a Data-Driven Approach to Demand Sensing and Forecasting

Special Guest Blog Post written by Chris Cunnane with InterSystems   Demand sensing and demand forecasting are both crucial aspects of optimizing supply chains, but they do have slightly different functions in their approach and focus. Demand sensing uses real-time data and analytics to identify and respond to immediate demand fluctuations, while demand forecasting uses historical data to predict future demand over a longer period (months or years). Different methods, such as statistical modeling and machine learning, are used to enhance the accuracy and adaptability of these processes. Both areas are crucial for companies when it comes to projecting sales, managing inventory, and coordinating replenishment. In the end, the goal is to accurately predict customer demand by using predictive models to forecast future demand. InterSystems surveyed 450 senior supply chain practitioners and stakeholders to examine key supply chain technology challenges, trends, and decision-making strategies across five key use cases: fulfillment optimization; demand sensing and forecasting; supply chain orchestration; production planning optimization; and environmental, social, and governance (ESG). This blog focuses on demand sensing and forecasting.   Current State of Demand Sensing and Forecasting According to the survey results, when asked how they currently forecast demand, 36% of respondents indicated that…
February 17, 2021

This Week on Supply Chain Now: February 8th – 14th

Listen up to the latest episodes, interviews, conversations, and livestreams from Supply Chain Now this week!   On Monday, Scott Luton and guest host Will Haraway welcomed JP Wiggins with 3Gtms for a conversation on transportation management and even a little baseball!   On Tuesday, Host Karin Bursa welcomed supply chain genius Criag Ablin to TEK TOK to discuss the 6 levers that drive digital and physical success.     On Wednesday, we kicked off our Reverse Logistics series in partnership with the Reverse Logistics Association featuring Chuck Johnson, COO of goTRG. Tune in for a great conversation about peak returns season, with passionate opinions from Chuck, our hosts Scott, Greg, and Tony Sciarrotta, and our audience!   On Thursday, Scott Luton, Greg White, and Enrique Alvarez sat down to discuss all the top news and biggest stories in supply chain this week on The Supply Chain Buzz.   On Friday, Scott Luton dived into the top news in business, including industry developments in the tech and talent sector, aviation, the beverage industry, and more!   And we wrapped up with a bonus livestream this Saturday to discuss Supply Chain leadership across Africa. Which was your favorite episode? Make sure…