Rob Cushman

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…

Did you catch all the episodes from Supply Chain Now this week? If not, get a quick summary and listen here! We added TWO additional episodes this week starting on Saturday, July 25th. We continued our Logistics with Purpose series, sponsored by Vector Global Logistics, and welcomed Kevin Carvajal with Salesian Missions. Supply Chain Now · “Logistics with Purpose: Kevin Carvajal with Salesian Missions”     On Sunday, we featured our recent webinar, “Stand Up & Sound Off: A Conversation About Race in Industry,” and welcomed panelists Dyci Sfregola and David Burton to Supply Chain Now.   Supply Chain Now · “Stand Up & Sound Off: A Conversation About Race in Industry”     We featured another great episode in This Week in Business History on Monday, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the past, present, and future of the cannabis industry.   Supply Chain Now · “This Week in Business History for July 27th: The Past, Present, & Future of the Cannabis Industry”     Then on Tuesday, we shared our live-stream with Jeff Cashman of GreyOrange with our podcast audience, as…