Rob Cushman

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with a very special episode of Supply Chain Now. Host Scott Luton and co-host Jenny Froome interview Ramatu Abdulkadir the Head of Pharmacy Department for the National Ear Care Centre at Kaduna. One of the main topics of discussion are the huge supply chain challenges that Africa is facing right now. For Monday’s This Week In Business History episode, Scott Luton gives insight on 3 different figures and how their contributions were critical and aligned with humanity & our march forward. On Tuesday, we released a TEK TOK classic episode with host Karin Bursa and guest host from Supply Chain Now Scott Luton. For this episode, they get to chat with one of the top 50 retail technology influencers, Paula Rosenblum. Paula is also the Founder and Managing Partner for RSR Research. On Wednesday we released an episode of Supply Chain Now with Scott Luton. He had a great conversation with author and the founder of The Memo, LLC, Minda Harts. These two talk about the importance of asking for what you need and…