Robert Turner

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

During the Revolutionary War it was common for fledging Americans to melt lead and pewter household implements and recast the liquid into ammunition. It was a simple call: You didn’t send soldiers into battle unarmed. Today’s musket balls are the masks and other personal protective equipment (PPE) that shield our incredibly courageous health care workers on the frontline of COVID-19. This PPE is in short supply both nationally and worldwide. America remains committed to putting the right tools into the hands of those who are doing so much to protect us. And the 100 Million Mask Challenge is a big step in that direction. Originally launched by Providence, in Washington State, the 100 Million Mask Challenge now calls on manufacturers, the business community and individuals nationwide to coordinate their efforts to rapidly produce PPE on the large scale needed by our nation’s caregivers. Since scaling this initiative nationwide, tens of thousands of visitors have checked out AHA’s expanded website, many of which have been manufacturers downloading the specs to make masks, face shields and gowns, or hospitals seeking the latest guidance on hand sanitizers and best practices from around the field for PPE decontamination. As AHA continues to grow the…