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demand sensing
March 3, 2026
Key Demand Sensing and Forecasting Use Cases Across Industries
Special Guest Blog Post written by Chris Cunnane with InterSystems In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care. Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…
May 15, 2020
This Week in Supply Chain Now: May 9th-15th
Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: We added a special Saturday episode on May 9th and featured another speaker from the 2020 AIAG CR Summit, Eric Kane with Bloomberg, and his insights from the conference. On Monday, we continued our Supply Chain Super Trends series with Sarah Barnes-Humphrey with Let’s Talk Supply Chain. Supply Chain Super Trend #3 focused on a holistic approach to supply chain TALENT. Mike Griswold with Gartner joined us for another excellent livestream last week, and we published it as a podcast episode on Tuesday. He shared his latest observations on how COVID-19 is impacting global supply chains. A MUST-listen! We continued our interviews with the speakers from the AIAG CR Summit on Wednesday, with great insights from Dr. Assheton Carter with TDI Sustainability. Thursday we published our popular Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond. And on Friday, we wrapped up the interviews with the extrordinary speakers from the AIAG CR Summit, with Brian Rich…