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April 23, 2021

This Week In Supply Chain Now: April 18th – 23rd

Listen up! Catch up on all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed Colton Griffin, CEO of Flourish Software, to talk about how the supply chain for cannabis operates and how it could influence the modern supply chain. On This Week in Business History, host Scott W. Luton dives into 10 things that you may not know about the Suez Canal, a modern engineering marvel that has been the subject of global fascination recently. On Supply Chain Now en Espanol, hosts Enrique and Jose Miguel welcome Ignacio Alcalde with TW Logistica to the podcast. On Tuesday, we released 2 new episodes. On this episode of TEKTOK, powered by Supply Chain Now, hosts Karin Bursa and Scott Luton welcome Transplace CEO Frank McGuigan to the podcast to discuss how disruptions drive supply chain innovations and advancements. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to sustainability through innovative forms of transportation and his advice for…
demand sensing
March 3, 2026

Key Demand Sensing and Forecasting Use Cases Across Industries

Special Guest Blog Post written by Chris Cunnane with InterSystems   In a world defined by rapid market shifts, volatile supply chains, and unpredictable customer behavior, traditional forecasting methods often fall short. Relying primarily on historical data is no longer enough. To stay competitive, organizations are increasingly turning to demand sensing and forecasting, an approach that blends real-time data, advanced analytics, and AI to anticipate demand more accurately and respond faster to change. This shift is not limited to retail or manufacturing. Demand sensing is transforming how organizations across industries plan operations, allocate resources, and improve service levels. Below, we explore key industry use cases where demand sensing is delivering measurable value, and why businesses should care.   Why Demand Sensing Matters Demand sensing moves beyond static historical trends. It incorporates current, high-velocity data signals such as sales transactions, weather patterns, logistics feeds, economic indicators, and even social sentiment to generate short-term demand forecasts that reflect real-world conditions. The benefit is clear. Organizations gain better visibility and responsiveness across procurement, production, inventory, and distribution. Instead of reacting to outdated forecasts, they can make timely decisions that reduce costs, prevent stockouts, and improve customer satisfaction. FMCG, CPG, Retail, & E-Commerce Fast-moving…