Ryan Williams

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Special Guest Blog Post written by Karin Bursa, Supply Chain Industry Advisor and Supply Chain Now Host   Here is a diagnostic question I use with supply chain leaders: when disruption hits, do your teams spend most of their time debating the data, debating the scenarios, debating the plan, or debating the decision? Or all of the above? Seriously though, in 2026, that distinction matters. Network shifts driven by tariffs, geopolitics, cost pressure, and sustainability are accelerating. Gartner’s 2025 U.S. Trade and Immigration Policy Survey indicate 77% of respondents selected network changes among their top actions in response to tariff impacts. [2] If the physical network is moving, the digital planning platform must move even faster. The environment is forcing decisions to be made faster, more frequently, and with more variables than ever before. Gartner says supply chain decisions are becoming 71% more complex, happening 52% more frequently, and need to be made 57% faster. That triple constraint cannot be accomplished with cadence-based batch planning cycles as a default operating model. This is why I am focused on a single, practical outcome for supply chain teams: accelerating decision velocity. The ability to move from data to insights to actions faster…