Sarah Barnes-Humphrey, CITP

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…

Supply Chain Now Founder and CEO Scott Luton announced that its “Veteran Voices” podcast will re-launch this year in partnership with two non-profit organizations: The Guam Human Rights Initiative and the Military Women’s Collective. “We’re proud to promote the efforts of these two organizations, as we are all highly aligned in our dedicated mission to serve our veteran community. Both organizations are veteran-led, start-up nonprofits that are doing big things out in the market. They are the perfect partners for ‘Veteran Voices,’” said Luton. As noted on its website, the Guam Human Rights Initiative “is a collaborative research nonprofit seeking to advance human rights on Guam and throughout the Pacific through meaningful and impactful research efforts.” Since its founding in 2021, the Military Women’s Collective is determined “to make an impact in the military nonprofit space by focusing on our women veteran population.” Its mission focuses on empowering homeless and food-insecure women veterans as well as providing coaching, mentorship and support for women veterans who are transitioning out of the military. Mary Kate Soliva, host of “Veteran Voices,” said that she has a special place in her heart for both organizations and the good works they do. She is excited…