Sarah Barnes-Humphrey, CITP

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…

In today’s complex supply chain landscape, effective transportation management is less an ambition than a necessity. As the logistics industry attempts to keep pace with rapid technological advancements, a dynamic regulatory environment, and ever-shifting market dynamics, the field of transportation management is working to keep pace with the constantly changing demands of a complex transportation sector. In hopes of better understanding what transportation management means in 2024, Supply Chain Now is partnering with innovative TMS provider RateLinx on an interesting research project: the TM Tech Survey 2024, which focuses on transportation management technology. But before we get there, let’s talk about why shippers in record numbers are demanding effective transportation management solutions. Three Reasons Shippers Require Effective Transportation Management According to an analysis from Gartner, the global TMS industry is expected to reach $2.11B by the end of 2024, a 60% increase from the industry’s value in 2019. It’s clear that today’s shippers, operating in a world plagued by volatility and disruption, understand the value of transportation management. This section looks at three key reasons why today’s shippers require effective transportation management. 1: Enhanced Operational Efficiency In 2024, transportation technology is indispensable for optimizing logistics operations. Today’s leading transportation management…