Scott Auslund

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another great week here at Supply Chain Now! Have you listened to all the episodes this week? If not, we’ve got it covered! Check them all out here: We took Monday off in observation of Memorial Day, and on Tuesday we welcomed Ward Richmond with SupplyChainRealEstate.com back to Supply Chain Now, and he gave Scott and Greg a supply chain real estate industry update.   Supply Chain Now · “Industry Real Estate Update: Ward Richmond & SupplyChainRealEstate.com”   On Wednesday, Mike Wasson and Aubree Duncan with Tosca joined Scott and Greg on Wednesday to talk about food safety and a supply chain update   Supply Chain Now · “Food Safety & Supply Chain Update: Mike Wasson & Aubree Duncan with Tosca”   On Thursday we published our popular Supply Chain Buzz, and Scott and Greg welcomed Jon Davis, Chief Meteorologist with Riskpulse to the podcast, who shared a weather update and how it affects the global supply chain.   Supply Chain Now · “The Supply Chain Buzz for May 26th with Special Guest Jon Davis with Riskpulse”   And on Friday, we welcomed MIchael Darden with DFM Data Corp to Supply Chain Now.   Supply Chain Now · “Michael Darden:…