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February 12, 2026

How Freight Visibility is Reshaping Supply Chain Resilience

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…
July 1, 2021

This Week In Supply Chain Now: June 28th – July 2nd

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday, we released 2 new episodes! On this episode of Digital Transformers, produced in partnership with TNS, host Kevin L. Jackson welcomes Praveen Rao, Managing Director with IBM, to the podcast. On This Week in Business History, host Scott W. Luton relates true stories marking notable anniversary dates this week, including the Federal Aid Highway Act of 1956, the first Chevy Corvette to be produced in 1953, & more! On Tuesday, we released an episode of TEK TOK! In this episode, host Karin Bursa dives into 6 strategies that supply chain innovators are doing now to become more resilient. On Wednesday’s episode of Supply Chain Now, Scott Luton and Kelly Barner, Host of Dial P for Procurement, dive into the friction between North Face and the oil and gas industry – an industry that supplies the substance and materials North Face needs to make its products. Despite this, North Face is concerned with protecting their brand from the potential damage of publicly associating with oil and gas, leaving them in a tough spot with regard to their supply…