Sebastian Bleser

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners and webinar viewers tune in to hear the sage advice of host Jake Barr, heralded as an architect of global supply chain strategy and creator of “profit powerhouses.” Earning His Spot on Stage Barr today is the CEO of BlueWorld Supply Chain Consulting, which provides support to such Fortune 500 companies as Cargill, Caterpillar, 3M, PepsiCo, and Pfizer and helps them bring products to market. “We place a premium on accelerating speed to market by leveraging supply chain transformation,” he says. “The result is better operating margin performance and the opportunity to drive faster growth in revenue.” During his more than 33 years with Procter & Gamble, Barr served as the global director of supply network operations and led the end-to-end planning transformation project, which created control towers that now manage the daily business globally and earned him recognition as the architect for the company’s demand-driven supply chain strategy. He served on the MIT Center for Transportation & Logistics advisory council for its Supply Chain 2020 Project, was named to the League of Leaders for retail and consumer goods…