Sebastian Bleser

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday’s episode of Supply Chain Now, Scott Luton leads the conversation on reverse logistics and welcomes Tony Sciarrotta with RLA and Rich Bulger with Cisco to the show. On This Week in Business History, Scott tells the rags to riches story of Airbnb and more. On Tuesday we released a classic episode of TEKTOK in which Karin Bursa shares the 3 Things C-Level Execs Need to Know About Sales & Operations Planning and Inventory Optimization. On Tuesday we also released a new episode of TECHquila Sunrise. Greg White welcomed Kubera Venture Capital’s Balaji Gopinath and special guest Robin Gregg, CEO of RoadSync. On Wednesday, Scott had the opportunity to talk with some of the University of Georgia’s up-and-coming Supply Chain Rising stars, Jessie Bailey and Elena Griggs. We also released another episode of the Supply Chain Buzz featuring Mike Griswold, and presented by OMNIA Partners. Scott, Greg, and Mike discussed everything from rising COVID-19 infections impact of the supply chain to the United Nations response to climate change. On Friday, host Page Siplon sat down with Griff Lynch…