Selin Kapan-Green

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

As the supply chain industry continues to face profound transformation, staying updated on the latest trends, innovations, and best practices in the space is crucial. With over 464 million podcast listeners worldwide, podcasts have become an invaluable resource for professionals seeking insights and inspiration. The wonderful world of the web means you can find a podcast in any niche, but how do you separate the wheat from the chaff when it comes to quality supply chain podcasts? To help you get there, we’ve curated a round-up of the top ten must-listen supply chain podcasts that will keep you informed and entertained. 1. Supply Chain Now Where to Listen: https://supplychainnow.com/program/supply-chain-now/ Hosts: Scott Luton and various industry experts. Best for: The go-to resource for insights into global supply chain performance. Featured in the Apple Podcasts business leadership charts in over 60 countries, Supply Chain Now is a renowned podcast for its extensive coverage of supply chain topics, including insights from industry leaders and experts. Hosted by Scott Luton and his team of industry-veteran co-hosts from brands like Amazon, P&G, and Nordstrom, the podcast delves into everything from logistics and transportation to technology and innovation. With a history of high-quality content and engaging…