Seth Swindle

Warehousing historically hasn’t been a particularly exciting topic. But times have changed. Thanks to technological innovations, warehouse automation has made the receiving, housing, and distributing of goods truly fascinating stuff. At Supply Chain Now, we spotlight companies doing exciting things throughout the industry. In modern warehousing, the innovations garnering attention include systems integrations involving robotics, automation, and artificial intelligence (AI); the use of optical character recognition (OCR) technology in yard management; an “elegant” automated storage and retrieval system (AS/RS); and a solution called Chuck. Warehousing at a Crossroads: Innovation for Efficiency “The warehousing industry is experiencing a technological revolution, with advancements in automation, robotics, IoT, AI, and data analytics transforming operations and driving efficiency. These innovations are not just enhancing operational capabilities but are also paving the way for smarter, more connected, and efficient warehouse environments,” an October report by Taiwan-based logistics property developer ALP said. ALP said AS/RSs, automated guided vehicles (AGVs), and robotics “are at the forefront of the smart warehousing revolution. These systems enhance efficiency, reduce labor costs, and improve accuracy.” AI and Robotics: A New Frontier for Modern Warehousing A Forbes Council post in November said that “one of the most visible impacts of AI and…

From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants.   Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…