Shane Buerster

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday’s episode of Supply Chain Now, Scott Luton and Greg White discuss the U.S. Bank 2021 Q2 Freight Payment Index with Bobby Holland of U.S. Bank & John Janson with Sanmar. On This Week in Business History, Kelly Barner shares the best and most interesting bits of historical business trivia, all occurring during the first week in August. We also released an episode of Supply Chain Now en Español with Enrique Alvarez and Demo Perez featuring Felisa Preciado. On Tuesday we released another Logistics With Purpose episode! Hosts Enrique Alvarez and Kristi Porter welcomed Alice Brown with GoodSteps to the show. Another show that was in the mix this week was TECHquila Sunrise with Greg White. This is the 2nd part of a great conversation with RateLinx CEO Shannon Vaillancourt, where they discussed 3 Keys to turn supply chain visibility into action. On Wednesday, Tim Nelson with Hope for Justice joined Scott Luton and Greg White. They discussed their noble efforts to eradicate slavery and human trafficking in the supply chain throughout the world. On Thursday, we released…