Shane Unfred

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Supply Chain Now, ranked by Feedspot as number 1 of their Top 10 Supply Chain Management Podcasts You Must Follow in 2020, announced a new strategic initiative that will bring additional insight to their coverage of the best in all things supply chain. In January 2020, the streaming media company kicked-off Supply Chain Today & Tomorrow, a monthly discussion with Gartner Vice President of Research Mike Griswold. VIEW FULL PRESS RELEASE HERE.