Shane Unfred

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…

Key Takeaways from the Supply Chain Now Webinar with Bastian Solutions In today’s fast-changing world of logistics and manufacturing, one truth is clear: there’s no hiding from automation. Whether you’re a global enterprise or a growing regional player, success depends on choosing the right technology—and, just as importantly, the right partner. In a recent Supply Chain Now webinar, The Power of Supply Chain Partnerships, hosts Scott Luton and Marty Parker sat down with Matt Kuper and Bastian Himmeroeder from Bastian Solutions, a Toyota Automated Logistics company, for an in-depth conversation about how to unlock the true potential of automation through strong integrator relationships. Here are a few key takeaways that stood out: 1. Strategic Partnerships Trump One-Off Projects According to Bastian, the age of “one-and-done” automation projects is over. Today’s complexity demands long-term, strategic relationships between companies and their integrators—ones built on transparency, shared values, and a deep understanding of each other’s goals. 2. Culture Fit Matters as Much as Technology Matt emphasized that cultural alignment is the first critical element in selecting an integrator. Shared values, open communication, and mutual respect ensure that the partnership thrives well beyond implementation. 3. Experience and Support Drive Success Choosing a partner with…