Shane Unfred

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another busy week full of new episodes and livestreams at Supply Chain Now! If you missed an episode, get a quick summary and listen here. On Monday, our very own Clay “The Dawg” Phillips gives some insight on his job at Supply Chain Now. Supply Chain Now · “Recent Key Takeaways with Clay “The Dawg” Phillips”   On Tuesday, Scott & Greg welcomed Shannon Vaillancourt with RateLinx and Tim Judge with Agillitics to the show to share about optimizing supply chain decision making.   Supply Chain Now · “Optimizing Decision-Making in Supply Chain in 2020 & Beyond”   On Wednesday, we published this week’s Supply Chain Buzz, complete with the Retail Rundown and with special guest Chris Lingamfelter with 6 River Systems.   Supply Chain Now · “The Supply Chain Buzz for August 31st: The Retail Rundown & Chris Lingamfelter”   On Thursday, Scott and Greg welcomed co-host Paul Noble with Verusen to the show and featured Scott Armstrong with CONA Services LLC as their special guest.   Supply Chain Now · ” A View from the CFO’s Office: Scott Armstrong with CONA Services LLC”   And we wrapped up the week with Greg’s TECHquila Sunrise as he gives some…