Shannon Vaillancourt

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Nari Viswanathan, a veteran innovator in the planning and procurement technology space and a key leader at Coupa. The two reconnected after several recent collaborations—including webinars, industry sessions, and conversations in Dallas—and discussed the new realities of supply chain planning and how organizations are embracing technology like never before.   Coupa and Autonomous Spend Management For those less familiar with Coupa, Viswanathan explained the company as the global leader in autonomous spend management—a framework that brings together direct and indirect spending to help organizations manage total spend more intelligently. Direct spend, of course, is where supply chain operations come into focus, making planning, design, and cost optimization central to the value Coupa delivers. Viswanathan leads Coupa’s global supply chain strategy, shaping how the company positions and scales its solutions across the market. After years spent in supply chain planning technology, he now sits at the intersection of procurement, supply chain, and advanced analytics—an area he believes has never been more exciting or more critical.   Old Problems, New Pressures—and a Greater Willingness to Innovate When asked about the biggest challenges facing planners today, Viswanathan emphasized a…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…