Sheila Sitzer

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Special Guest Blog Post written by Memory Mathema   Tackling climate change is one of the defining challenges of our lifetime. Understanding the implications of decarbonization is imperative to eliminating the risks that come with taking a complacent approach. Our responsibility lies in understanding the impact of our operations and acknowledging the escalating urgency to transition to a carbon neutral future and reduce the environmental footprint of all business undertakings. This is not only right for individual organizations but for the good of the whole society. South Africa ranks 14th globally in carbon emissions and stands as Africa’s leading polluter. The nation’s energy intense economy highlights its crucial role in spearheading efforts to reduce the continent’s carbon footprint and achieve net zero goals. Outdated energy generation methods, particularly coal reliance for 80% of energy needs, overshadow the country’s vast potential in hydrogen, solar and wind power. Both public and private sectors are recognizing the need for sustainable alternatives and are transitioning towards greener energy sources, fostering a shift towards sustainable carbon neutral supply chains. Addressing Scope 3 emissions, which constitute a significant portion of global greenhouse gas emissions, is necessary to delivering carbon neutrality across operations. Organizations must entrench an…