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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
October 23, 2020

This Week on Supply Chain Now: October 17th – 23rd

This week at Supply Chain Now has been full of great conversations and key takewaways you don’t want to miss. Check out all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott & Greg Chat Automotive & Leadership with Jim Liegghio & Elba Pareja-Gallagher   On Monday, Scott and Greg welcome SAP business leaders that are fueling industry 4.0, Mike Lackey and Robert Merlo, who share key takeaways from a wide variety of initiatives right here.   On Tuesday, Scott and featured guest Jonathon Karelse, CEO of Northfind Management, lead the conversation surrounding the next big idea for decision making and planning in most companies: Behavioral Economics.   On Wednesday, Scott and Greg hosted welcomed Kara Brown and Will Haraway from LeadCoverage to Supply Chain Buzz where they discussed recent developments in supply chain, key takeaways surrounding customer experience, democratization in the TMS space and technology trends.   On Thursday, Scott and Greg welcomed two business leaders from OMNIA Partners, Lisa Wittmer and Dan Grant, for a discussion on how modern GPO is future-proofing the global supply chain.   And we ended the week with an episode of TECHquila Sunrise. Featured guest Jason Perez, CEO of YARDZ,…