Tim Fosnough

In today’s supply chain landscape, digital transformation is no longer optional—but as the panelists in the latest Supply Chain Now webinar revealed, it’s also not just about technology. Hosted by Scott Luton and Jake Barr, this conversation brought together two powerhouse leaders: Eliza Simeonova, Quality Supply Chain Operations Officer at Haleon, and Philip Vervloesem, Chief Commercial & Markets Officer at OMP. Together, they tackled one of the most pressing challenges of our time—how to lead meaningful, people-centered transformation in an age increasingly defined by AI. A few insights stood out: Technology isn’t the hero—people are. True digital transformation begins with clarity of purpose, disciplined simplification, and leaders who stay close to the work. AI amplifies human intelligence, it doesn’t replace it. The most successful organizations empower their teams to collaborate with technology, not compete against it. Waiting for perfection is the biggest risk. Progress comes from experimentation, agility, and the courage to act before every variable is known. From redefining leadership mindsets to practical strategies for upskilling teams, this discussion offered an inspiring roadmap for supply chain leaders ready to embrace what’s next. Watch the full webinar on demand: Register to view the replay »Download the companion resource: 5 Must-Know…

An estimated 12% of global trade worth more than $1 trillion traverses the Red Sea each year. When Houthi rebels started attacking commercial vessels in November 2023, ocean carriers began rerouting container ships around Africa’s Cape of Good Horn rather than through the Suez Canal on voyages from Asia to Europe. That greatly increased travel time and costs. As of March of this year, shipping through the Red Sea was still down 70% from before the attacks began, according to The Economist, with many ocean carriers still avoiding the Bab el-Mandeb Strait, which separates the Red Sea from the Gulf of Aden and the Arabian Peninsula. Maritime Industry Caught in the Crosshairs Houthi rebels launched attacks on ships in the Red Sea in response to Israel’s military operations in Gaza. The Houthis attacked more than 100 cargo ships between November 2023 and January 2025. The attacks, with missiles and drones, sunk two vessels and killed four sailors. In late October 2024, a headline in gCaptain read, “Red Sea Is Now So Dangerous Even NATO Warships Are Avoiding It.” “The United States Navy continues to send warships through the Red Sea, but its mission to protect merchant ships – Operation Prosperity…