Tom Maher

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here:   We introduced a new series on Monday, with This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead.   Supply Chain Now · “June 15th- This Week in Business History: Goodyear, IBM, & More”   Then on Tuesday, we continued in the Logistics with Purpose series and welcomed Melenie York with Whitehouse & Schapiro.   Supply Chain Now · “Logistics with Purpose: Melenie York with Whitehouse & Schapiro”   On Wednesday, Scott and Greg tackled the top news in supply chain on the Supply Chain Buzz.   Supply Chain Now · “Supply Chain Buzz for June 15th: Grocery, Bots, Retail Challenges, & More”   Scott and Greg were joined by Radu Palamariu with Alcott Global on Thursday, as they discussed the current supply chain talent market.   Supply Chain Now · “Key Observations in the Current Supply Chain Talent Market: Radu Palamariu with Alcott Global”   And we wrapped up the week with a world-class supply chain leader as Scott and Greg…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…