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content creation
October 16, 2025
Breaking Through: The Power of Supply Chain Podcasts
In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW
AI
October 21, 2025
Peak Season Logistics: How Smart Inbound Flow Drives Golden Quarter Profits
Special Guest Blog Post from e2open From demand sensing to dynamic allocation, here’s how leaders turn peak season logistics into profit Call it Q4, The Golden Quarter, or Peak Season—it’s the 100-day sprint through fall and winter holidays where profits soar, plans tighten, and one slip leaves you scrambling through January. Across peak season logistics, most companies obsess over outbound speed. Yet the real winners are brands that master inbound logistics flow months earlier. Getting the right inventory to the right locations isn’t glamorous, but it’s where the margins live. Every peak season playbook demands strategic evolution. Rerun last year’s strategy this quarter and you’ll sink—unless you’ve built sophisticated inbound logistics capabilities, airtight supplier partnerships, and precise forecasting to anticipate market shifts. With the right strategy, you can stride into the Golden Quarter. That means: Smarter forecasting that detects demand shifts before they hit Sharper allocation that puts inventory exactly where it’s needed Replenishment planning that maintains flow under pressure On Time in Full (OTIF) execution that keeps products moving and shoppers happy In peak season, accuracy wins. Miss inbound positioning, and your bottom line misses too. Inbound planning: The difference between stockouts and sales Golden Quarter demand…