Tony Thrasher

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

It’s time for Supply Chain Now! We’re looking back on the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 2 new episodes! In this episode of Digital Transformers, powered by Supply Chain Now, hosts Kevin L. Jackson and Kelly Barner welcome Gary Storr and April Harrison with Trust Your Supplier to the podcast to discuss supplier management using blockchain. On This Week in Business History, guest host Nick Roemer with Cibus21 walks us through the history of the COP: the conference of parties, as well as key milestones in actions to address sustainability. On Tuesday, we released 2 new episodes! On this episode of Supply Chain Now, Bobby Holland, Freight Data Solutions team at U.S. Bank and Drew Wilkerson, head of XPO’s transportation group in North America, share the results of the Q1 2021 report with Greg White and Scott Luton, interpreting what they may mean for the economy and the shipping industry in the short and longer term. On TECHquila Sunrise, we looked back on a Classic episode where host Greg White shared the ins and outs of what it takes to get into supply chain tech. On Wednesday, Charles Redding, CEO…