Trent Zuberi

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…

Another BIG week at Supply Chain Now! If you missed an episode, get a quick summary and listen here! We published a great Logistics with Purpose episode on Saturday the 8th, featuring Shane Buerster with Z Beans Coffee. Supply Chain Now · “Logistics with Purpose: Shane Buerster with Z Beans Coffee”       On Monday, Scott and Greg spoke with Keith Saunders, Vice President of Direct Materials and Sourced Finished Goods at Zep Inc.   Supply Chain Now · “Supply Chain Front & Center: Keith Saunders with Zep Inc.”     Stephanie Thum talked about relentlessly focusing on the customer on the podcast on Tuesday with Scott and Greg.   Supply Chain Now · “Relentlessly Focused on the Customer: Stephanie Thum with Practical CX”     On Wednesday, we published this week’s Supply Chain Buzz, which featured an excellent interview with Andrew Kelley, the CCO of Boxlock.   Supply Chain Now · “The Supply Chain Buzz for August 10th with Featured Guest Andrew Kelley from BoxLock”   On Thursday, we shared another great episode in the TECHquila Sunrise series with Greg White, where Greg shares the latest investments, acquisitions, innovations, and glorious implosions in Supply Chain Tech every week.…