Trent Zuberi

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We kicked this week off with a new episode in our Supply Chain Real Estate Series produced in partnership with Prologis. Scott Luton and special host Ward Richmond welcomed Managing Partner Will O’Donnell and Vice President Todd Lewis from Prologis Ventures. For Monday’s This Week In Business History episode, Scott tells an interesting story of one of the most captivating and influential movie rental businesses in American history. On Tuesday, we released a new episode of TEKTOK, with host Karin Bursa. In this episode, Karin talks with Ben Cubitt, SVP of Consulting and Network Services for Transplace. They discuss the future of supply chain logistics into next year, from continued network disruptions to taking smart steps today to regain a proactive footing. On Wednesday’s Supply Chain Now episode, Scott and special guest host Crystal Davis welcomed the Vice President of Transportation for Home Depot, Sarah Galica, to the show. She gives insight on some of the improvements that resulted in $34 billion dollars in growth for The Home Depot. For Thursday’s Supply Chain Now episode, Scott and guest host…