Trey Griggs

This post is written by our friends at e2open. E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. Moving as one.™ Learn More: www.e2open.com.   Global supply chains are under pressure like never before, and disruptions aren’t rare events anymore—they’re structural, constant, and often originate outside your four walls. A single weak link in your supplier network can ripple across production schedules, customer commitments, and brand reputation. The old playbook of reacting to occasional crises doesn’t cut it. To thrive in 2025 and beyond, companies need real-time visibility, predictive insights, and agile execution. That’s where supply chain control tower technology comes in.   What is a supply chain control tower, really? A control tower acts as the command center for your supply chain. It gathers and visualizes data, analyzes disruption impacts, and provides actionable recommendations before problems escalate. Advanced solutions can even automate responses to routine issues and enable cross-functional collaboration to ensure that decisions aren’t just well-informed, they’re executed across the supply chain as well.   Why control towers matter now Supply chain risk isn’t a passing cloud; it’s a thunderstorm that…

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…