Vikas Shah

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

What a week! Five episodes, four livestreams, and so much to listen to and watch! Did you catch all the episodes? If not, listen here! On Monday, we featured another great episode in This Week in Business History, where Scott looks back at some of the biggest historical events in business history for the week ahead. This week, he spoke about the business legacy of the Apollo missions.   Supply Chain Now · “This Week in Business History for July 20th: The Legacy of the Apollo Program”     Then on Tuesday, Chris Barnes proved that Supply Chain is in fact anything but boring with a cross-over episode of Supply Chain is Boring with Data & WMS Pioneer, special guest John Hill.   Supply Chain Now · “Data Collection is Boring: Data and WMS Pioneer John Hill on Supply Chain is Boring”     On Wednesday we published the Supply Chain Buzz, where Greg and Scott discussed the top supply chain news of the week, and were joined by special guest David Shillingford, Chairman of Resilience360.   Supply Chain Now · “The Supply Chain Buzz for July 20th Featuring David Shillingford with Resilience360”   On Thursday, we shared another great…