Wasim Munayyer

In today’s increasingly complex global supply chain landscape, Tom Moore keeps his message refreshingly straightforward: ProvisionAI helps large companies discover hidden costs and eliminate them. Organizations such as Procter & Gamble, Nestlé, and Unilever have leveraged the company’s technology to uncover and eliminate inefficiencies—particularly in transportation and warehousing—that traditional systems fail to detect. The outcome is significant and often delivers immediate savings. But Moore believes many of these problems stem from misunderstandings about the very technologies companies rely on.   Misnamed Systems & Misaligned Expectations Before the interview officially began, Moore reflected on the surprisingly inaccurate names assigned to modern supply chain technologies. ERP systems rarely plan resources across the enterprise, despite what their name suggests. Warehouse Management Systems, while certainly used in warehouses, don’t actually “manage” much at all. People behind keyboards still make most of the critical decisions. This disconnect in terminology shapes faulty expectations. Many organizations believe their planning systems will truly plan the supply chain, yet most tools merely react to demand signals. If ABC Company orders ten cases, the system automatically replenishes—without considering warehouse capacity, transportation availability, downstream implications, or cost-to-serve. Moore characterizes this as both an old problem and a new one, and it…

Supply chain management is constantly evolving. Whether you see the glass as half full or half empty, this dynamic environment brings both challenges and opportunities to the fore. The good news is that, while challenges continue to emerge, experts and thought leaders who offer insights and strategies are changing the industry, too. This article highlights three such visionaries — Searoutes Co-Founder & CEO Pierre Garreau, Noodle.ai Chief Operating Officer Michael Ciatto, and Owlery Co-Founder Travis Downs — who not only offer fresh perspectives but are also driving change through their innovative approaches. Three Voices Transforming the Supply Chain These experts have emerged with pragmatic solutions to many of today’s logistical problems, ushering in the potential for a more effective supply chain operation. True, many might consider them “new kids on the block,” but their thought leadership already resonates well across the entire industry. Pierre Garreau, Searoutes “Today’s businesses are under pressure to improve visibility over carbon emissions, as regulators and consumers alike place greater emphasis on emissions reduction. However, businesses struggle to build accurate visibility over emissions, instead turning to greenwashing and estimation as a means of signaling decarbonization efforts. Searoutes uses the physical characteristics of vessels, planes, and trucks,…