Zethu Dlamini

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Inside the reverse logistics education gap and the economic blind spot keeping it invisible Special Guest Blog Post written by Deborah Dull   Tony Sciarrotta has been asking the same question at industry conferences for years. As the Senior Director of Circularity and Reverse Logistics at the National Retail Federation, he knows what answer he’s going to get. But he keeps asking anyway. “Anybody in here go to school for returns management, reverse logistics, circularity? Any degrees in those fields the room?” It’s rare that anyone raises their hand. “That’s what’s wrong with our industry,” Sciarrotta told me at NRF Rev this January, the first conference under NRF’s new reverse logistics banner. “We still need to fix it.”   The Numbers That Should Make Headlines Here’s what makes reverse logistics so fascinating: the scale is staggering, but the infrastructure to support it needs to be stronger. According to the National Retail Federation, American retailers processed approximately $890 billion in returns in 2024 which is roughly 17% of all retail sales – and it’s higher for ecommerce. But that number almost certainly understates reality. “We have a fragmented industry,” Sciarrotta explained. “Where are all those returns going? It has to be…