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At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with two leaders from Manhattan Associates—Brett Lindner, Director of Product for Supply Chain Planning, and Ryan Gifford—Senior Director of Strategic Business Development. Together, the conversations painted a clear picture of one of the most persistent challenges in supply chain—and one of the biggest opportunities ahead: unifying planning and execution to drive agility, visibility, and better outcomes.   A Unified View of the Supply Chain Manhattan Associates is widely known for its strength in supply chain execution, spanning warehouse management, transportation management, labor management, and order management. As both Lindner and Gifford emphasized, what differentiates Manhattan today is its unified platform that brings execution and planning together—not as loosely connected systems, but as a single, cohesive foundation. Lindner explained that Manhattan helps companies model and design their future supply chains, enabling better planning decisions that directly inform execution. Gifford echoed that point, describing Manhattan’s approach as “two formerly siloed applications now dancing in unison”—all driven by a shared inventory and decision framework.   The Old Problem That Won’t Go Away: Silos When asked about old and new challenges in supply chain planning, both leaders pointed to the same…

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…