2024 has begun with tremendous challenges for the global supply chain, as the ongoing Red Sea crisis and the Panama Canal drought continue to escalate, impacting multiple key stakeholders. In this episode of Supply Chain Now, join hosts Scott Luton and Kevin L. Jackson as they welcome Windward’s Co-Founder and CEO, Ami Daniel to the show, for an in-depth exploration of the current technology-driven supply chain landscape. Tune in and discover: How the transformative roles of AI and digitalization, including the use of Gen AI, can effectively manage ocean supply chains, even during these uncertain times Why Windward’s platform goes beyond standard visibility solutions, enabling its customers to manage by exception for efficient disruption management in the ocean logistics space Practical applications of AI for streamlined logistics management for navigating unpredictable hurdles

In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…