In this edition of This Week in Business History, Kelly Barner shares the surprisingly complex history of beer can innovation, starting with the first canned beer going on sale in Richmond, Virginia on January 24th, 1935. The development of this every day item survived a crash course with two major events: Prohibition and World War II. Today, aluminum cans are the most recycled container in the world and are the container of choice for about half of the $20 Billion U.S. beer market.
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