In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

The aviation industry is at the precipice of a major pilot shortage globally. Some data analysts predict that there will be a shortfall of almost 80,000 by 2032, with the US Air Force currently offering bonuses of up to $600,000 to retain pilots and their service. Middle Tennessee State University is doing much address that problem. In this new episode of Supply Chain Now, as a part of the NOW Generation series, we sit down with former UPS executive Tandreia Bellamy and her son, Anthony, the latter being a senior on MTSU’s highly regarded Aerospace Professional Pilot program. Tapping into the school’s impressive fleet of 47 aircraft, Anthony shares incredible insight into the life of a trainee pilot. He recounts the details of a solo cross-country training flight, communicating with traffic control and assessing which runway to land on. “The approach coming in, it was over the water and it was around sunset time, so it was beautiful,” he recalls. Tune in to hear Anthony’s story – the influence of his parents, amazing insights into his training, his overwhelming passion for the field, and plans for the future.