Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

The secret to mastering retail and e-commerce supply chains is through repeatable, scalable processes and solid partnerships. Join hosts Scott W. Luton and Kim Reuter as they dive deep into the intricacies of retail and e-commerce supply chains with experts Wes Arentson and Tony Thrasher from SPS Commerce. In this episode, you’ll learn why repeatable processes are key to success and how having a well-defined onboarding procedure can prevent you from reinventing the wheel. Wes and Tony will also provide actionable strategies for integrating orders into warehouse management systems (WMS), embracing flexibility in warehouses, and the decision-making process behind building or outsourcing your company’s tech stack. If you’re aiming for a strong foundation in your business operations and want to navigate the complexities of omnichannel retail and inventory management, then this episode is a must-listen.