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Jake Barr

An acknowledged industry leader, Jake Barr now serves as CEO for BlueWorld Supply Chain Consulting, providing support to a cross section of Fortune 500 companies such as Cargill, Caterpillar, Colgate, Dow/Dupont, Firmenich, 3M, Merck, Bayer/Monsanto, Newell Brands, Kimberly Clark, Nestle, PepsiCo, Pfizer, Sanofi, Estee Lauder and Coty among others. He’s also devoted time to engagements in public health sector work with the Bill & Melinda Gates Foundation. At P&G, he managed the breakthrough delivery of an E2E (End to End) Planning Transformation effort, creating control towers which now manage the daily business globally. He is recognized as the architect for P&G’s demand driven supply chain strategy – referenced as a “Consumer Driven Supply Chain” transformation. Jake began his career with P&G in Finance in Risk Analysis and then moved into Operations. He has experience in building supply network capability globally through leadership assignments in Asia, Latin America, North America and the Middle East. He currently serves as a Research Associate for MIT; a member of Supply Chain Industry Advisory Council; Member of Gartner’s Supply Chain Think Tank; Consumer Goods “League of Leaders“; and a recipient of the 2015 – 2021 Supply Chain “Pro’s to Know” Award. He has been recognized as a University of Kentucky Fellow.

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supply chain planning
January 13, 2026

Lyric’s Stephen Musciano on Why the Plan Is “Dead on Arrival” — and Why Supply Chain Must Flip the Script

At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be. Musciano, who began his supply chain career at companies such as New Balance and Under Armour, brings both real-world execution experience and deep technical vision to his work. That mix is central to what makes Lyric—and its philosophy—stand apart.   Lyric: A Platform, Not a Point Solution Musciano described Lyric as fundamentally different from traditional vendors. Rather than offering a single application or fixed module suite, Lyric provides a true supply chain platform in Lyric Studio—one built from composable, no-code building blocks that allow companies to create exactly what they need. “Think Legos,” Musciano explained. “We’re not selling you a car or a house. We give you the blocks so you can build what your supply chain truly needs. We might even give you a starter kit but the configuration and molding it to fit your business and your problem is where the magic happens.” Lyric Studio is intentionally designed centered on non-technical practitioners—people like “Maria,” Lyric’s…
logistics
August 14, 2025

5 Questions I Would Like to be Asked About the Logistics Behind Traveling

Special Guest Blog Post written by Sofia Rivas Herrera   One of my greatest joys is travelling around the world; learning about other cultures, ways of living and traditions. I often say that “everything is supply chain”, and this topic is no exception. When we plan a trip, we first start by defining origin and destination followed by when we want to travel and how. Then we evaluate how much we want/can spend and identify our non-negotiables, which start reducing the horizon of combinations and options we have. Does this sound familiar? In my mind this is very similar to processes within planning, procurement, network optimization and supply chain strategy. Here are 5 questions travel-related that I loved to be asked to help prove my point of this connection with supply chain:   What is the best way to plan a trip?   Planning a trip is no different than planning a new distribution model or redesigning your network. This process can look a bit like this: Define your route; origin and destination Identify your constraints: budget, time available, level of convenience and comfort, Run your optimization scenarios From there, you identify available lanes, available modes of transport, and available…