Kim Reuter

Special Guest Blog Post written by Brittany Caskey, Chief Commercial Officer – Logistics with DP World Americas   I was recently invited to speak with students in the Supply Chain and Logistics Organization at Georgia Tech, and it reminded me why I still find this industry so energizing. I walked them through my own path — starting in logistics right out of college, building my foundation at UPS in sales and sales management, and eventually stepping into my role today as Chief Operating Officer at DP World in the Americas. What I shared with them is something I still believe deeply: logistics keeps life interesting, because no two days are ever the same. Customer expectations change. Geopolitical realities shift. Trade lanes evolve. Weather, labor, technology — everything is in constant motion. That constant change is what keeps logistics professionals sharp and solutions focused. It’s also why customer experience has become the true differentiator in today’s supply chains. Because while disruption is unavoidable, how you manage it is a choice.   Customers Don’t Care Why — They Care That It Works One message I emphasized with the students is the same one I reinforce with customers and teams every day: customers…

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…