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Marty Parker

Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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Global Trade Trends
December 6, 2024

Global Trade Trends: Three Businesses Bringing Innovation to Supply Chain

Global trade practitioners face waves of uncertainty with the possibilities of slews of international tariffs and work stoppages at ports on the U.S. East and Gulf coasts. There are other weighty challenges as well, including conflicts in Russia-Ukraine and the Middle East, increasingly dangerous storms, and seasonal capacity strains and congestion. Technology plays an increasingly important role in overcoming the many challenges in the global supply chain. “The evolution of supply chain technology has allowed the shipping industry to enhance its operational capabilities. Automation, real-time tracking, and improved throughput have helped manage the heavy volume growth experienced during the pandemic, but recent challenges have highlighted the need for even more robust strategies,” Karim Jumma, e2open’s vice president of product management, wrote in a contributed SupplyChainBrain article. Jumma cited geopolitical conflicts, extreme weather events, and logistical bottlenecks as examples of challenges that have tested the industry and “increased the need for innovative solutions that prioritize flexibility and data-driven decision-making to mitigate against ongoing disruptions.” Supply Chain Now is highlighting E2open, WCAworld, and DP World, three companies continually working on innovative solutions to global trade’s most pressing challenges. DP World Takes Collaborative Approach to Global Challenges DP World’s marketing material says the…
April 7, 2021

Catch the Replay of Our Industry 4.0 Webinar with SAP

Did you miss our recent Industry 4.0 webinar with SAP? On March 23rd, Mike Lackey with SAP and Tobias Hoffmeister with MHP Americas Inc joined Scott and Greg to discuss Industry 4.0, how the opportunity to get started is NOW, and how to make that digital transformation to your R&D, manufacturing, and assets. If you missed the live session, no worries! Click here and access it right on the Supply Chain Now website.