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Marty Parker

Marty Parker serves as both the CEO & Founder of Adæpt Advising and an award-winning Senior Lecturer (Teaching Professor) in Supply Chain and Operations Management at the University of Georgia. He has 30 years of experience as a COO, CMO, CSO (Chief Strategy Officer), VP of Operations, VP of Marketing and Process Engineer. He founded and leads UGA’s Supply Chain Advisory Board, serves as the Academic Director of UGA’s Leaders Academy, and serves on multiple company advisory boards including the Trucking Profitability Strategies Conference, Zion Solutions Group and Carlton Creative Company.

Marty enjoys helping people and companies be successful. Through UGA, Marty is passionate about his students, helping them network and find internships and jobs. He does this through several hundred one-on-one zoom meetings each year with his students and former students. Through Adæpt Advising, Marty has organized an excellent team of affiliates that he works with to help companies grow and succeed. He does this by helping c-suite executives improve their skills, develop better leaders, engage their workforce, improve processes, and develop strategic plans with detailed action steps and financial targets. Marty believes that excellence in supply chain management comes from the understanding the intersection of leadership, culture, and technology, working across all parts of the organization to meet customer needs, maximize profit and minimize costs.

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supply chain simulations
February 19, 2026

Building for Uncertainty: Stefan Groschupf on Reimagining Supply Chain AI at Manifest 2026

A Legacy Behind the Mission At Manifest 2026 in Las Vegas, Scott Luton sat down with Stefan Groschupf, CEO & Founder of Centrum AI, to discuss how a new generation of technology is being purpose-built for today’s supply chain realities, rather than yesterday’s assumptions. What began with a lighthearted joke about multivitamins quickly turned personal. When Scott quipped that “Centrum” reminded him of a vitamin from the eighties and nineties, Stefan shared the real inspiration behind the name. “My dad… the biggest building he constructed was called Centrum,” he explained. “That was the inspiration. His legacy, a head nod to him.” For Stefan, the company name represents more than branding; it reflects a mission rooted in impact and responsibility.   Designing for Today’s Reality “We’re building a new tech platform for the supply chain industry that is really built on the foundation of the reality today,” Stefan said. That reality includes uncertainty, dirty data, data silos, and geopolitical shifts that are reshaping global trade. He offered a simple example: in many ERP systems, a lead time is entered as a fixed number — say 15 days. “That’s of course nonsense,” Stefan noted. “It’s anywhere between nine days and 18 days……
April 17, 2025

Navigating Hidden Freight Costs: Taking Control of Unexpected Charges

Blog Post written by Ohad Azgad, CEO of Cinch Logistics leaders must control costs while maintaining service quality, but hidden freight charges often erode profits due to poor visibility. Cinch analyzed over 7,000 line-item charges from 30+ freight forwarders, brokers, and carriers in FMCG and manufacturing, uncovering three major cost drivers: The Frequency-Impact Paradox Frequent charges like fuel surcharges appear in 14.4% of invoices but contribute just 4.2% of hidden costs. In contrast, customs duties—though present in only 5.8% of invoices—account for 52% of hidden costs. Identifying these patterns helps logistics teams focus on impactful cost reductions. Inconsistent Invoice Terminology Charge names like “Fuel Surcharge” vs. “Bunker Adjustment Factor” vary between carriers, reducing cost visibility and negotiation leverage. Standardizing terminology improves tracking, clarity, and vendor negotiations. Hidden Budget Risks: Customs, Duties & On-Carriage Fees Customs duties account for 46% of hidden costs, while on-carriage fees add 26%, despite appearing in only 4.3% of invoices. These charges are often underestimated during quoting, leading to budget overruns. Proactive management prevents unexpected expenses.   Strategies to Optimize Freight Costs Real-Time Data Analytics: Platforms like Cinch provide charge visibility during quoting, improving cost forecasting and negotiation leverage. Standardized Terminology: Consistent charge names enhance cost…