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Sofia Rivas

Sofia self-identifies as Supply Chain Ambassador, her mission is to advocate for the field and inspire young generations from diverse backgrounds and cultures to join the industry so that thought diversity is increased and change accelerated. Recognized as Linkedin Top Voice and Linkedin Community Top Voice in Supply Chain Management, as well as Emerging Leader in Supply Chain by CSCMP 2024, Top Women in Supply Chain by Supply & Demand Executive 2023, and Coup de Coeur Global Women Leaders in Supply Chain by B2G Consulting in 2021.

Public speaker at multiple international events from keynotes and panels, to webinars and guest lectures for bachelor’s and master’s degrees, discussing topics such as sustainability, women in the industry, technology and innovation. Writer at different online magazines on logistics, supply chain and technology. Podcast host and guest on different recognized programs in the industry. Sofia has more than 5 years of experience from academic research and field studies to warehouse operations, demand planning and network design. She has worked in manufacturing, airport operations, e-commerce retail, and technology hardware across Latin America, North America and Europe.

Currently working as Supply Chain Network Design and Optimization Manager at HP within their Global Supply Chain and Logistics team.

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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
November 6, 2020

This Week on Supply Chain Now: October 31st – November 6th

Get ready to increase your supply chain IQ! Check out all the latest episodes, interviews, conversations, and livestreams from this week right here! On Saturday, Karin Bursa welcomed Manda Hunt from the Empty Stocking Fund to TEK TOK to talk about how the organization transformed from a brick and mortar model to an online virtual gift selection.     On Sunday, Scott and Greg welcomed Mark Morley from OpenText to the podcast to share his key observations in the latest supply chain tech.     On Monday’s podcast episode, Wasim Munayyer from the Munayyer Group joined Jamin on Logistics & Beyond to talk about the three traits needed to succeed when it comes to optimizing technology in the freight space & the importance of leveraging available resources and information related to tech.     On Tuesday, Scott Luton and special co-host Page Siplon with TeamOne Logistics welcome an esteemed panel of mental health advocates on the podcast: John Hearn with The Benefit Company and established healthcare leader, Yinka Ajirotutu.     On Wednesday, Scott Luton and Greg White welcome Eric Olson with Total Quality Logistics and Bobby Holland with U.S. Bank to talk about the U.S. Bank Freight Payment Index.…