La industria del transporte hoy en día basa su comunicación entre generadores de carga y transportistas por medio de plataformas como WhatsApp; compartiendo información en diferentes formatos como texto e imagen con un seguimiento manual. TREBU es una empresa que busca revolucionar esto por medio de un asistente de Inteligencia Artificial capaz de entender, estructurar y estandarizar información. Daniel Akle, CEO y cofounder, y Marco Reyes, Head de Comercial, nos platican sobre cómo nace TREBU y cuáles son sus principales casos de aplicación. Marco y Daniel también nos comparten su experiencia emprendiendo y los retos que han superado en el camino. Descubre cómo aplicaciones de IA como TREBU están abriendo la puerta a una transformación en la logística, donde procesos automatizados y accesibles empoderan a las empresas a operar con mayor flexibilidad y precisión.

In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…