In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

Join us as we celebrate the 100th episode of the Logistics with Purpose podcast! This special episode, hosted by Enrique Alvarez and Kristi Porter of Vector Global Logistics, features many special guests, including Scott Luton of Supply Chain Now, Kelly Cobb with Bombas, Julie Forsyth with Partners for World Health, and so many more. Listen in as Enrique and Kristi reflect on the evolution of the podcast over the past four years, highlighting the diverse range of guests and topics covered. They discuss the significant changes in the logistics and supply chain industry, including a greater focus on sustainability and purpose-driven business models, and so much more. Tune in and celebrate this important milestone for the Logistics with Purpose team, and here’s to at least 100 more!! Featuring Special Guests: Scott Luton- Founder and CEO, Supply Chain Now Julie Forsyth- COO, Partners for World Health Sam Berman- CEO and Co-Founder, Logistics Advanced Research Center Cristina Aleixendri- COO and Co-founder, bound4blue Kelly Cobb- VP of Giving, Bombas Christopher Hussaini- Senior Sales Manager, Hapag-Lloyd Jenise Steverding- Chief Impact Officer, Gifts for Good Christelle Delenclos- Senior Director Growth Enablement Aid and Relief (Maersk Project Logistics, A.P. Moller-Maersk