In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

Bobby Holland is a man in the know. Nearing four decades of broad-based data processing, software engineering, and consulting experience, he is now the Vice President/Director of Freight Business Analytics, and in charge of the U.S. Bank Freight Payment Index. Published every quarter by U.S. Bank, it has become a go-to source of information for freight shipping trends at a national and regional level. Joining Bobby on this episode of the podcast is the returning Eric Olson, Sales Support Operations Director at Total Quality Logistics (TQL), where he has spent almost 20 years working in a variety of management roles. Listen in as the conversation focuses on the U.S. Bank 2023 Q4 Freight Payment Index, based on billions of dollars worth of spend data. Bobby reveals that one region of the country saw a huge drop in shipments of more than 25% year over year. Insights such as this, underpinned by raw and unquestionable data, are why companies such as TQL and supply chain professionals like Eric turn to it for valuable insights that help to underpin their own strategies. Through the podcast, the duo talk through seven key takeaways from the 2023 Q4 report, explaining some of the trends…