Check out a special marketing edition of The Buzz, featuring hosts Mary Kate Love, Amanda Luton, and Katherine Hintz of the Supply Chain Now team! Tune in and learn more about the impact of marketing in the supply chain industry. Listen in as Mary Kate, Amanda, and Katherine discuss various topics including the challenges faced by Starbucks, the surge in sports sponsorship revenue in 2023, and the dark side of fast fashion. They also shared their favorite newsletters, podcasts, and documentaries that provide insights into AI, marketing, and ethical consumption.

Today we’re diving into the multifaceted dynamics of the global supply chain landscape, emphasizing the pivotal role of leadership and workforce management within this intricate system. Welcome to The Buzz, powered by EasyPost! Hosts Scott Luton and Koray Kose welcome special guest Katie Date with Manifest to discuss: The implications of recent workforce surveys, revealing that a significant proportion of employees express discontent with their managerial relationships The critical understanding that effective leadership in supply chain management can either catalyze or hinder operational efficiency The influence of artificial intelligence in optimizing supply chain processes, positing it as a transformative force that can enhance decision-making and operational agility The importance of adaptability and proactive engagement with emerging technologies, advocating for a shift from reactive to proactive supply chain strategies to ensure resilience and competitiveness in a rapidly evolving marketplace Join us today as we focus on leadership development and technological integration as essential components of modern supply chain management.   This episode is hosted by Scott Luton and Koray Kose, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show:   With That Said…