In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Adrian Purtill sit down with Sandy Lake, Director of Logistics at the Georgia Center of Innovation, to explore how Georgia continues to lead the way in logistics and supply chain innovation. Sandy shares her incredible career journey—from early entrepreneurship and healthcare management to her current role driving collaboration and innovation across Georgia’s logistics ecosystem. The conversation dives into lessons learned through major industry disruptions like the Great Recession and the pandemic, emphasizing adaptability, resilience, and the power of connectivity. You’ll also discover how the Georgia Center of Innovation helps businesses grow through data analysis, strategic resources, and partnerships that fuel logistics excellence. The discussion wraps with a look ahead to the Georgia Logistics Summit and the exciting future of freight transport, including emerging trends like synchro-modality and tech-enabled supply chains. Whether you’re a logistics professional, business leader, or innovator, this episode offers valuable insights on building a stronger, more connected, and future-ready supply chain.   This episode is hosted by Enrique Alvarez and Adrian Purtill, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…