As businesses strive to adapt to an increasingly digital world, the industrial metaverse is emerging as a powerful tool for achieving competitive advantage. From Caterpillar’s virtual reality lab to Microsoft’s integration of generative AI in supply chain management, organizations worldwide are embracing the industrial metaverse to drive innovation and enhance decision-making. In this new episode of Supply Chain Now, sponsored by Microsoft, join hosts Scott W. Luton and Kevin L. Jackson in an engaging exploration of the industrial metaverse and its profound impact on various industries. From revolutionizing product development to optimizing supply chain management, discover how businesses are leveraging this transformative technology to drive innovation and achieve extraordinary outcomes. Listen in and learn: Exactly what the industrial metaverse is, its benefits, and practical applications How the industrial metaverse strengthens teams by enabling seamless collaboration and empowering individuals to make faster, more confident decisions The importance of embracing new technologies and leveraging them to stay ahead in today’s rapidly evolving business landscape Valuable insights from Scott and Kevin, and their experiences and interactions with industry leaders navigating the complexities of the industrial metaverse. Tune into this informative episode as we demystify the industrial metaverse and learn how it’s reshaping industries…

In this episode of Supply Chain Now, Scott Luton teams up with special guest host Ward Richmond (Vice Chairman, Colliers) to dig into the state of industrial real estate with Brandon Page. EVP, Head of Leasing & Customer Solutions and Glenn Wylie (Senior Managing Director, East Region at Link Logistics. The conversation frames what a “balanced market” looks like in 2025 (tight small-bay infill vs. more options at bulk) while unpacking the demand stack from e-commerce and nearshoring to data center spillovers and the renewed importance of 3PL flexibility. The group gets practical on bonded warehouses and FTZs (where and why they fit), market dynamics across the Southeast, Texas, and Phoenix, and how power availability and automation readiness are influencing site decisions. You’ll also hear how Link Logistics uses data and AI, from rent-modeling insights to faster decision support across an infill-centric portfolio (with most assets within an hour of dense populations). The throughline: customers want flexibility, optimization, and speed, and the teams that blend relationships with good data will find the next wave of opportunity first. This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check…