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Success Stories

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Case Study #1

Group Purchasing Organization

Largest Group Purchasing Organization, specializing in procurement (“Company A”) partnered with Supply Chain Now on a Campaign that included a mix of podcasts, livestream, webinars and blogs for the below outcomes:
  • +   Brand Awareness

    The marketing team at Company A wanted to create more brand awareness across multiple industries.

    Reaching Supply Chain Now’s diverse 900k+ audience proved beneficial for their brand awareness goals.

  • +   Lead Generation

    In just one webinar with Supply Chain Now, Company A had 394 total registrants:

    • Of which there were 207 attendees (52% attendee conversion rate)
    • Of those attendees, 191 were net new qualified leads and passed off to the sales team
  • +   Content Creation

    The webinar created with the Supply Chain Now team is still being used one year later.

    Being able to repurpose the content to continually generate leads is extremely impactful for Company A.

  • +   3rd Party Validation

    Using Supply Chain Now to create content resulted in 3rd Party Validation for Company A.

    This led to content that was original, credible while boosting SEO and social media efforts.

We don’t just work with the Supply Chain Now team once and are done. We view the partnership as an extension to our marketing and sales teams, and continue to repurpose content and follow-up with the warm leads from each show. The content we create with Supply Chain Now is a lead magnet for our ideal customers.
Case Study #2

F500 Supply Chain Solution Provider

F500 supply chain solution provider specializing in shipping and logistics (“Company B”) partnered with Supply Chain Now on a Campaign
  • +   Brand Awareness / Thought Leadership

    After growing rapidly (via sales and acquisitions) the last few years, brand clarity and awareness became even more crucial.

    The Supply Chain Now team helped drive clarity around Company B’s messages and positioned Company B as a Thought Leader in the space.

  • +   Lead Generation

    Supply Chain Now Campaigns see anywhere between 500K - 1M impressions across social media.

    Company B was able to reach new and existing customers by sparking conversation online with the content they created with Supply Chain Now.

  • +   Content Creation

    Compared to every other webinar they have done (both internally and with external third parties), the Supply Chain Now webinar beat the others for registrants by 180%!

    The conversion rate to attendees was 49%, which is more than double that the 20% they usually experience.

In addition to outperforming any other webinar we have done internally or externally (by 180%), we had people reaching out directly on LinkedIn after to connect with our presenter and learn more about what we do. We continue to use the lead list from our Supply Chain Now shows for ABM Marketing.

What the Supply Chain Community Has to Say

Manifest partnered with Supply Chain Now for the first time in 2025. The partnership was fruitful for Manifest, as Supply Chain Now was our 4th most successful partner out of 72 we worked with during the 2025 show cycle. In fact, SCN was our top performing digital media platform partner. SCN drove traffic & registrations, all while deploying Manifest assets in creative and productive ways. Thank you Scott and team for delivering for us and being such a valued partner.
Courtney Muller, President at Manifest
Working with Supply Chain Now has been a pleasure. Scott is not only very thoughtful, experienced and passionate about logistics, but he is also a very professional and caring person. We have been working with Supply Chain Now for over a year to produce, launch and distribute multiple episodes of our series: Logistics With Purpose® and I can confidently say that Vector has won a very creative, committed and resourceful partner. More than 100 episodes into this venture, Scott and his team continue to take the time to truly understand our needs and why we do what we do; always looking to develop a long term relationship with us and everyone they work with. Leveraging Supply Chain Now’s extensive network and brand power has made a big impact in our company and they have become a key element of our marketing and sales strategies. Furthermore, working with Scott and his team is easy, efficient and a lot of fun. I strongly recommend working with Supply Chain Now!
Enrique Alvarez, Managing Director at Vector Global Logistics
As leaders in supply chain, I would recommend each and every one of you consider using this resource if you’re looking to amplify your message. It’s also a great way to influence your thought leadership to the industry, as well as your personal and company brand. Also, if you’re “microphone-shy”, don’t worry! Scott’s team makes it easy! Can’t say enough good things about Scott Luton and Supply Chain Now! An exceptional initiative with exceptional people to work.
Jack Allen - Senior Director, Logistics & Manufacturing Solutions, Cisco
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