< Back to Articles
Share:

Supply Chain Podcasts as a Learning Tool: Building Industry Engagement

The late Steve Jobs demonstrated how to create a podcast using Apple’s audio editing software during a developers conference in 2006. Today, Apple hosts nearly 2.7 million podcasts devoted to everything from AI to zoology. There’s obviously a lot of noise in every industry, including supply chain, and not all supply chain podcasts are the same. Your time is valuable. You should get your supply chain industry insights from proven leaders, not self-proclaimed freight and logistics experts pontificating from their basements.     

The Power of Supply Chain Podcasts: Standing Out in a Crowded Industry

Broadcast journalist Walter Cronkite was known as the most trusted man in America. You’ve got to wonder what he would have thought about the proliferation of social media influencers disseminating “news” on TikTok videos filmed with cellphones and flattering glow lights. 

Like other smart people with limited time, Cronkite probably would have skipped the fluff and gone for the substance — truly informative programming presented by industry thought leaders. 

The American people trusted that what newsman Cronkite said was accurate. Listeners of supply chain podcasts deserve the same  —  accurate, straightforward information delivered by a person who really knows what he or she is talking about. 

Why Appearances on Supply Chain Podcasts Are Valuable: 3 Benefits

In Cronkite’s heyday, an appearance on “The Ed Sullivan Show” could be a career game-changer. Granted, there are gazillions of methods to deliver messaging today. But it’s still important to find the best way to reach the biggest audience on the most trusted platform. 

And it doesn’t matter if you’re The Beatles or the CEO of a freight brokerage. An appearance on a trustworthy supply chain podcast can enhance your visibility, build credibility and authority, and facilitate networking and relationship building. 

Enhanced Visibility

Some webinars and podcasts attract very few viewers and listeners. (Looking at viewership numbers makes one wonder whether some audiences consist only of the host’s family members.) A newsworthy podcast with an established — and growing — audience and trusted host allows guests to reach targeted and engaged listeners and showcase their expertise and unique perspectives.

Building Credibility and Authority

An appearance on an authoritative supply chain podcast can go a whole lot further in building credibility for you and your business than posting a silly sorta supply chain-related meme on X. A thought-provoking podcast allows you to showcase your industry knowledge without having to whack a cowbell or spin a prize wheel.   

Networking and Lead Generation

One of the easiest ways to connect with other industry professionals is through supply chain podcasts that showcase your knowledge and expertise. There are opportunities to continue to expand your network/connect with prospects through podcasts housed in an easy-to-navigate online library. 

Build Your Industry Engagement With Supply Chain Now

There are a plethora of so-called freight meme makers and “expert” supply chain podcasters out there. Supply Chain Now is the sole voice of reason that not only helps guests deliver their informative messages to millions around the globe but also amplifies their reach and enhances their effectiveness. 

Scott W. Luton, a specialist in end-to-end supply chain, founded Supply Chain Now in 2017 to help solve the supply chain’s hardest problems one conversation at a time. 

Today, Supply Chain Now is the No. 1 voice in supply chain. Our podcast hosts are seasoned industry leaders, practitioners, and solutions providers who address the supply chain industry’s challenges, trends, and innovations.

With engaging, informative, and on-trend content, our podcasts, livestreams, and webinars bridge expertise and entertainment, empowering supply chain professionals to elevate their businesses. 

All of our hosts and guests are true industry practitioners. We’re more than content creators or talking heads. We’re the only team of experienced industry practitioners, technology providers, founders, leaders, investors, advisers, and board members focused on the supply chain. 

Our programs include:

Our expert hosts include:

  • Tandreia Bellamy, the retired VP of industrial engineering for UPS Supply Chain Solutions. 
  • Jake Barr, CEO of BlueWorld Supply Chain Consulting. 

Our expertise includes:

Supply Chain Now is the ultimate resource for all things supply chain. Listen now.

 

More Articles

Global Trade Trends
Articles
December 6, 2024

Global Trade Trends: Three Businesses Bringing Innovation to Supply Chain

Global trade practitioners face waves of uncertainty with the possibilities of slews of international tariffs and work stoppages at ports on the U.S. East and Gulf coasts. There are other weighty challenges as well, including conflicts in Russia-Ukraine and the Middle East, increasingly dangerous storms, and seasonal capacity strains and congestion. Technology plays an increasingly important role in overcoming the many challenges in the global supply chain. “The evolution of supply chain technology has allowed the shipping industry to enhance its operational capabilities. Automation, real-time tracking, and improved throughput have helped manage the heavy volume growth experienced during the pandemic, but recent challenges have highlighted the need for even more robust strategies,” Karim Jumma, e2open’s vice president of product management, wrote in a contributed SupplyChainBrain article. Jumma cited geopolitical conflicts, extreme weather events, and logistical bottlenecks as examples of challenges that have tested the industry and “increased the need for innovative solutions that prioritize flexibility and data-driven decision-making to mitigate against ongoing disruptions.” Supply Chain Now is highlighting E2open, WCAworld, and DP World, three companies continually working on innovative solutions to global trade’s most pressing challenges. DP World Takes Collaborative Approach to Global Challenges DP World’s marketing material says the…
best supply chain podcasts
Articles
July 26, 2024

Cutting Through the Noise: Amplifying Innovation through Supply Chain Podcasts

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…