Supply Chain Podcasts as a Learning Tool: Building Industry Engagement
The late Steve Jobs demonstrated how to create a podcast using Apple’s audio editing software during a developers conference in 2006. Today, Apple hosts nearly 2.7 million podcasts devoted to everything from AI to zoology. There’s obviously a lot of noise in every industry, including supply chain, and not all supply chain podcasts are the same. Your time is valuable. You should get your supply chain industry insights from proven leaders, not self-proclaimed freight and logistics experts pontificating from their basements.
The Power of Supply Chain Podcasts: Standing Out in a Crowded Industry
Broadcast journalist Walter Cronkite was known as the most trusted man in America. You’ve got to wonder what he would have thought about the proliferation of social media influencers disseminating “news” on TikTok videos filmed with cellphones and flattering glow lights.
Like other smart people with limited time, Cronkite probably would have skipped the fluff and gone for the substance — truly informative programming presented by industry thought leaders.
The American people trusted that what newsman Cronkite said was accurate. Listeners of supply chain podcasts deserve the same — accurate, straightforward information delivered by a person who really knows what he or she is talking about.
Why Appearances on Supply Chain Podcasts Are Valuable: 3 Benefits
In Cronkite’s heyday, an appearance on “The Ed Sullivan Show” could be a career game-changer. Granted, there are gazillions of methods to deliver messaging today. But it’s still important to find the best way to reach the biggest audience on the most trusted platform.
And it doesn’t matter if you’re The Beatles or the CEO of a freight brokerage. An appearance on a trustworthy supply chain podcast can enhance your visibility, build credibility and authority, and facilitate networking and relationship building.
Enhanced Visibility
Some webinars and podcasts attract very few viewers and listeners. (Looking at viewership numbers makes one wonder whether some audiences consist only of the host’s family members.) A newsworthy podcast with an established — and growing — audience and trusted host allows guests to reach targeted and engaged listeners and showcase their expertise and unique perspectives.
Building Credibility and Authority
An appearance on an authoritative supply chain podcast can go a whole lot further in building credibility for you and your business than posting a silly sorta supply chain-related meme on X. A thought-provoking podcast allows you to showcase your industry knowledge without having to whack a cowbell or spin a prize wheel.
Networking and Lead Generation
One of the easiest ways to connect with other industry professionals is through supply chain podcasts that showcase your knowledge and expertise. There are opportunities to continue to expand your network/connect with prospects through podcasts housed in an easy-to-navigate online library.
Build Your Industry Engagement With Supply Chain Now
There are a plethora of so-called freight meme makers and “expert” supply chain podcasters out there. Supply Chain Now is the sole voice of reason that not only helps guests deliver their informative messages to millions around the globe but also amplifies their reach and enhances their effectiveness.
Scott W. Luton, a specialist in end-to-end supply chain, founded Supply Chain Now in 2017 to help solve the supply chain’s hardest problems one conversation at a time.
Today, Supply Chain Now is the No. 1 voice in supply chain. Our podcast hosts are seasoned industry leaders, practitioners, and solutions providers who address the supply chain industry’s challenges, trends, and innovations.
With engaging, informative, and on-trend content, our podcasts, livestreams, and webinars bridge expertise and entertainment, empowering supply chain professionals to elevate their businesses.
All of our hosts and guests are true industry practitioners. We’re more than content creators or talking heads. We’re the only team of experienced industry practitioners, technology providers, founders, leaders, investors, advisers, and board members focused on the supply chain.
Our programs include:
- Digital Transformers, with Kevin L. Jackson, is recognized as a top 50 global digital transformation thought leader.
- Supply Chain Now en Espanol with Enqrique Alvarez, managing Director of Vector Global Logistics.
Our expert hosts include:
- Tandreia Bellamy, the retired VP of industrial engineering for UPS Supply Chain Solutions.
- Jake Barr, CEO of BlueWorld Supply Chain Consulting.
Our expertise includes:
Supply Chain Now is the ultimate resource for all things supply chain. Listen now.
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