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What sweet treat started as banana flavored, moved to vanilla because of a World War II supply chain disruption, and contains an ingredient also found in rocket fuel? It’s the Twinkie!

In this edition of This Week in Business History, Kelly Barner tells the story of the Twinkie from the heart of the Depression, through two bankruptcies, and to a race to push the limits of artificial ingredients and shelf life. She will dispel some popular urban myths and share facts that are stranger than any of the fictions you thought were true!

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Discover the key to transforming your supply chain for the digital age right here! In this episode of Supply Chain Now, hosts Scott W. Luton and Kim Reuter are joined by Jawad Khan and Constantine Limberakis from PartnerLinQ, who bring their extensive expertise to the table, discussing revolutionary strategies to future-proof supply chains amidst the shifting landscapes of global trade and technology. Listen in and gain a deeper understanding on how advanced technologies like AI can drastically enhance decision-making processes, optimize supply chain planning, and provide a competitive edge. Learn more about the necessity of resilience and agility in supply chains, emphasizing the critical roles of connectivity, integration, data-driven strategies, and more!

This Week in Business History for April 5th: The Sweetest Comeback in the History Of Ever

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Coming soon!