Great content came across Supply Chain Now’s platform this week! What was your favorite episode? Make sure you tune in next week for more great conversation, timely topics, and exceptional guests on Supply Chain Now!
This Week In Supply Chain Now: August 16th – 20th
Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now.
On Monday we released a Supply Chain Now episode with special guest, VP of UPS Ocean Freight, Steve McMichael. During this episode, Steve gives some insightful information on how companies can manage more effectively so that their operations can run in a more timely manner.
On This Week in Business History, Kelly Barner talks about the difficulties that came along with Laying the First Transatlantic Telegraph Cable across the Atlantic Ocean.
On Monday we also re-released a classic Supply Chain Now en Español episode with Erique Alverez and special guest, Josue Vasquez.
In this episode of Logistics With Purpose hosts Enriquez Alvarez and Kristi Porter have a conversation with MAP International Vice President of Global Giving, Jodi Allison. She talks about the global impact that the company has had when it comes to the necessary efforts needed for a crisis such as COVID-19.
On Wednesday’s episode of Supply Chain Now, Scott Luton and Greg White welcome Walmart truck driver, April Coolidge, to the show. During this episode, she gives insight into her being a woman in a male-dominated field and her day-to-day experience being a professional truck driver.
On Thursday, we released another episode of the Supply Chain Buzz featuring Kevin L Jackson. From the best cut of steak to COVID-19 supply chain improvements, this show was packed with interesting and useful information.
On Friday’s episode of Supply Chain Now, Scott and Karin interview two prolific figures at Azul Arc, CEO Zahir Palanpur and VP of Design and Product Management, Stacey Warthen. Some of the points that were made included how consumers interact with content and interfaces rather than just relying on selectively reported feedback.
On Friday, we published another episode of Supply Chain is Boring. Host Chris Barnes interviews Dr. Benn Konsynski.
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Cutting Through the Noise: Amplifying Innovation through Supply Chain Podcasts
First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…
supply chain podcasts
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Why Invest in Supply Chain Podcasts?
Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…