Great content came across Supply Chain Now’s platform this week! What was your favorite episode? Make sure you tune in next week for more great conversation, timely topics, and exceptional guests on Supply Chain Now!
This Week In Supply Chain Now: August 16th – 20th
Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now.
On Monday we released a Supply Chain Now episode with special guest, VP of UPS Ocean Freight, Steve McMichael. During this episode, Steve gives some insightful information on how companies can manage more effectively so that their operations can run in a more timely manner.
On This Week in Business History, Kelly Barner talks about the difficulties that came along with Laying the First Transatlantic Telegraph Cable across the Atlantic Ocean.
On Monday we also re-released a classic Supply Chain Now en Español episode with Erique Alverez and special guest, Josue Vasquez.
In this episode of Logistics With Purpose hosts Enriquez Alvarez and Kristi Porter have a conversation with MAP International Vice President of Global Giving, Jodi Allison. She talks about the global impact that the company has had when it comes to the necessary efforts needed for a crisis such as COVID-19.
On Wednesday’s episode of Supply Chain Now, Scott Luton and Greg White welcome Walmart truck driver, April Coolidge, to the show. During this episode, she gives insight into her being a woman in a male-dominated field and her day-to-day experience being a professional truck driver.
On Thursday, we released another episode of the Supply Chain Buzz featuring Kevin L Jackson. From the best cut of steak to COVID-19 supply chain improvements, this show was packed with interesting and useful information.
On Friday’s episode of Supply Chain Now, Scott and Karin interview two prolific figures at Azul Arc, CEO Zahir Palanpur and VP of Design and Product Management, Stacey Warthen. Some of the points that were made included how consumers interact with content and interfaces rather than just relying on selectively reported feedback.
On Friday, we published another episode of Supply Chain is Boring. Host Chris Barnes interviews Dr. Benn Konsynski.
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Supply Chain Influencers
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October 16, 2024
The New Guard: Three Supply Chain Influencers to Watch
“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…
Building Brand Leaders
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January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…