This week has been packed with so many great stories! What was your favorite episode? Make sure you tune in next week for more great conversation, timely topics, and exceptional guests on Supply Chain Now!
This Week In Supply Chain Now: December 6th – December 10th
Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now!
We started this week off with an episode of Dial P for Procurement with host Kelly Barner. She is accompanied by Bull Demartino Chief Product Officer and Constantine Limberakis the Senior Director of Product & Solutions Marketing for Riskmethods. During this show, the real meaning of creating a demand for new risk management gets discussed.
In Monday’s episode of This Week In Business History, Kelly Barner shares the very interesting story of Clarence Birdseye, inventor and innovator of the frozen foods industry. Kelly talks about the initial challenges that Birdseye had to endure to become the legacy it is today.
On Tuesday, we published an episode of Supply Chain Now with host Scott Luton and special co host Kelly Barner. This episode features Bob Gay, Rebate & Incentive Program Specialist for Advance Auto Parts. Scott Weir, the former Vice President of Purchasing for Thos. Sommerville Co, and Oisín Cooke the solutions consultant at Enable. They all put an emphasis of rebates and how they can be an effective way to reward and incentivize specific buying patterns and behaviors.
On Wednesday we released an episode of Logistics With host Enrique Alvarez and Kristi Porter. This episode features Marcus Chung the Vice President of Manufacturing and Supply Chain for ThirdLove. During this episode, Enrique and Kristi highlight Marcus Chung’s reflections on the evolution of corporate responsibility through his experiences with major corporations like Stitch Fix and Gap Inc.
On Thursday, we released another episode of Supply Chain Now with host Scott Luton. Scott had the great opportunity to talk with Guy Courtin, VP and Industry Principal for Retail with Tecsys. During the show, they review the current status of ecommerce and potential outcomes for the future.
For this week’s Supply Chain Buzz Scott Luton and Greg White talk about various topics with Special guest Joel Beal, CEO & Co-Founder of Alloy. They discuss everything from semiconductor shortages to the new era of interconnectivity enterprises.
We wrapped the week up with a release of a classic episode of Supply Chain is Boring with host Chris Barnes. During this episode Chris talks with David Cox the President of ARCOP. Chris interviews David about his experience’s with different restaurant chains from Burger King to Arby’s.
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Why Invest in Supply Chain Podcasts?
Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…
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Beyond the Mic: How to Maximize Your Supply Chain Podcast’s Reach and Impact
Podcasting has become a crowded — and noisy — field. It seems these days everyone has a mic — and a platform. The supply chain really entered the international spotlight during COVID-19, when goods piled up at ports during stay-at-home mandates. The rapid rise in e-commerce kept the focus on the supply chain as consumers demanded to be kept up to date on when all their stuff was going to be delivered. Supply chain-focused podcasts emerged to shed light on shutdowns and disruptions as well as the advancements in moving goods from points A to B — and sometimes C, D, and E. But not all podcasts take a serious look at the supply chain. There was a rash of silly content when an Evergreen container ship got stuck in the Suez Canal, and whenever a critter steals an Uber Eats delivery, the doorbell camera footage airs everywhere. We love a funny squirrel video just as much as everyone else does, but to maximize your supply chain podcast’s reach and impact, you should treat your subject matter with the seriousness it deserves. At Supply Chain Now, we pride ourselves on giving the best and brightest in the industry a voice,…